The Making of: The 3DH Logo and How it Got That Way

3dh-threedees

In mid-March this year, I was contacted by Prof Christoph Meister of Universität Hamburg, with whom I had previously collaborated on the re-branding of the European Association for Digital Humanities (EADH). He wanted a logo for the 3DH project.

In the course of the following two weeks, I engaged in an intensive email exchange with the 3DH team and Profs Johanna Drucker and Geoffrey Rockwell, both of whom are visiting professors in Hamburg this summer term as part of the 3DH project. By the end of the month, we had worked out a logo design that everybody considered a success.

The following timeline is a collage of discussion fragments, logo sketches and drafts that passed back and forth in an ad-hoc collaboration conducted entirely via email; the timeline seeks to document the main ideas that guided the collaboration and to capture a sense of the process by which we arrived at the final design as displayed on this site now.

Read more